Social Media For Insurance Professionals: Book Foreword by Matthew Sapaula

Posted by Ash Patel in Advertising, Branding, Facebook, Marketing, Social Media, Social Media Books, Twitter, Viral Marketing, YouTube

“It is not the strongest of the species that survives, nor the most intelligent, but the one MOST RESPONSIVE to change” says the biologist Charles Darwin.
This is probably the only thing I will agree with him on, yet it well-describes the financial services industry undergoing reform and especially, change.
Insurance professionals [...]

40,310 Facebook Fans In 4 Days: Case study

Posted by Ash Patel in Email Marketing, Facebook, Social Media, Technology, Viral Marketing

An interesting case study article on AllFacebook.com, by Dennis Yu of BlitzLocal.com

When we took over the Facebook Fan page for Weekly World News , they had 3,244 fans. 4 days later, we had 40,310 fans– 10 times larger. We’re going explain exactly how we did it in this exclusive article for AllFacebook.com. In [...]

Social Media + Email Marketing = More Clicks

Posted by Ash Patel in Email Marketing, Facebook, Social Media, Technology, Twitter

Study shows that E-mail messages that include options to share content on social media sites drive significant increases in click-throughs according to a new study released today by GetResponse, an e-mail marketing firm.

Specifically, the study of 500 million e-mails sent using the service found that e-mails [...]

Facebook “Like” Increases Traffic to Blogs by 50%

Posted by Ash Patel in Facebook, Social Media, Technology

TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.
Approximately 1,500 TypePad bloggers have installed the “Like” buttons on their blogs since the widget became available on the platform in early May.
Shortly after releasing the [...]